Marketing to the Gen-Z Market
Introduction
Among the vast amount of energy drinks existing today, we were Tasked with creating an energy drink refresher brand that is unique and stands apart in the growing market. The brand will inhabit a whitespace in the market by addressing helth concerns that are often overlooked by existing brands, this will help the brand stand out and be well received by the Gen-Z audience.
Project
-Research target audience
-Design logo & brand assets
-Create comprehensive packaging campaign
-Establish brand extensions
-Produce social media posts and advertisements
-Deliver brand video & booklet
Target Audience
Taboo drinkers are the youth of Gen-Z, a health concerned and morally driven group who looks for authenticity in brands. These individuals look to Taboo to assist them in their busy schedules without worry of crash or fatigue. Taboo energy is branded with high-energy activity in mind, also striving to energize our athletes who in turn show our rebels how far a little “Taboo” can take them.
Logo Design
When first creating and ideating on the energy drink brand a name was needed. We wanted something short and snappy but rebellious as well, this line of thought led us to the name Taboo. Snappy and has a punk/ rebellious undertone.
The sketch is the first redition of the type logo for Taboo, showcasing a rough edgy all caps typeface with the O’s stylized to be prohibition symbols.
Using the sketch to create the vector logo we roughened up the edges and added an underlining element to fit the subtext energy, establishing an area that describes the brand or brand extensions. The colors chosen are high contrast saturated colors that pop and have an energetic feel. Each color logo variation represents a different flavor of the Taboo energy drink refresher.
The Taboo icon pairs with the logo and the two are used interchangeably or together. The icon showcases another stylized O shape except double crossed off, a homage to the two prohibition signs in the type logo. The icon shares the type’s roughness as well as still being bold enough to stand alone as a strong brand identifier
Packaging
Brand Extension
The brand extension allow the brand to be about more than just drinks but a lifestyle by allowing customers to make use of different products that both spesialize the brand to them as well as allow the brand to have a greater outreach in its audiences.
Social Media Posts
Digital Advertisements
A collection of digital ads created at different aspect ratio’s for placement and use online
