When Classic Rock meets Classy Designs
Introduction
The Converters are a classic rock group that has asked us (theoretically) to create a logo for their band as well as use the logo we create in merchandise for the band. Such items include shirts, hats, glassware, as well as social headers. The project defines an understanding of the culture that surrounds rock & roll as well as those who are avid listeners to create a work that best fits the feel of the client and their audience.
Project
-Research target audience
-Design a logo
-Modify Logo Design
-Create mock up merchandise
-Calculate cost of labor
Target Audience
The Converters audience is males and females aged 25-65 that listen to classic rock, for the sake of practice we’ll compare the Converters to Guns N Roses which allows us to theorize what their audience is like. Additionally in the brief it was established that the audience also included people with a biker background and vibe.
Logo Design
The starting logos featured text layouts that were based on the thick fonts found in many other classic rock logos. The logos features small embellishments that work towards creating a style or symbol for the logo moving forward.
Creation of skull n bolt motif that is symbolic of the feeling of listening to the converters rock as well as fitting better into the rock theme.
Improved the definition of the skull’s shape and lightning bolts that worked to better fit the theme and direction of the project. additionally I with possible layouts for the text and line motifs.
Made the logo thicker and better suited to the feel of classic rock and its weight in comparison to the thin lines that felt too soft for the rock aesthetic.
Merchandise
Pricing the work
