How I created and modified my own personal brand
Classy Crow Designs
My personal brand creation began with choosing a name for myself , in this endeavor i wanted to use an animal i associate with that also holds good characteristics for a business standpoint. The Crow, i chose this because crows work well in groups and are very intelligent. then i decided it needed something to add to the quality of my work: classy. this was a good choice due to the alliteration for the memory of the name but also because it establishes class within my design work.
concepts
When creating a symbol for my brand i chose to combine a standing crow with a crown on its head as it combines both attributes of my naming scheme. i wanted to go for a more realistic graphic while also keeping a semi flat style. On the left you can see several sketches covering what my logo was going to be
When considering colors i wanted to keep to navy blues and golden yellows as they are a good color combination as well as keeping the brand in line with how i typically design for eye catching results. For my font i wanted a thicker serif font that has capital letterforms because they stand out and can assist in establishing credibility
Logo & Color Scheme
The final logo became just the crow head with a crown as it created a balance between the graphic and text elements of the logo that unified the final design.
Redesigning and simplifying
After some time using the classy crow logo I found myself to be bothered by its appearance. Upon looking into why it bothered me I noticed that the logo contained five prominent colors and was visually distracting. To combat this i used the crow symbol and modified it for negative space as a one color logo that can work as just a shaped icon or in a full text layout logo.
